Autec Sushi is a company of Japanese origin owned by Audio-Technica, one of the world’s largest audio companies. A pioneer in sushi machine anufacturing and a benchmark in the food service sector, it has operated in Brazil for more than a decade, offering technology, innovation, and solutions for the food industry.
/Project
We adapted all brand communications for the Latin American market, including its visual identity, website, e-commerce platform, 10th-anniversary seal, and product and service launch campaigns. The project expanded the brand’s presence and strengthened its connection with Brazilian and Latin American audiences.
/Challenges
Adapting the communication to a new regional context without compromising the brand’s essence, credibility, and legacy in the sector.
/Objective
To establish Autec Sushi as a benchmark in the food service market, reinforcing its credibility, increasing its visibility, and strengthening its commercial operations in Latin America.