/Project

D.CAN, in partnership with Eskda, developed the  podcast’s branding and visual identity. The project expanded Mercado&Consumo’s color palette and transformed the brand’s semicircle into a sound wave, creating a versatile and distinctive visual system.

/Challenges

Creating an identity connected to the Mercado&Consumo; brand, yet with its own personality and aligned with the podcast universe.

/Objective

To develop a memorable identity capable of representing innovation, connection, and the diversity of retail.