/Project

We conducted a branding study focused on expressing Tropical’s essence clearly and immediately. The visual development explored cultural and artistic references, creating an identity that conveys emotion, movement, and closeness to different audiences.

/Challenges

Balancing credibility and dynamism in a brand focused on the cultural sector, while ensuring clear communication and connection with diverse audiences.

/Objective

To strengthen Tropical’s positioning through a strategic and expressive visual identity, enhancing its communication capabilities and creating more authentic connections with its audience.