/Project

We developed a press kit that moved away from traditional formats, creating a sensory experience inspired by the ritual of tea. The concept brought together Eastern and Western influences, combining storytelling, design, and functionality into a sophisticated and memorable experience.

/Challenges

The challenge was to create a tangible brand experience that went beyond conventional press materials, conveying both the brand concept and an emotional connection through a single, cohesive piece.

/Objective

The project aimed to introduce Liccin. to the market in a distinctive and memorable way, strengthening its brand narrative while generating interest among new partners and users.