liccin. | Press Kit

Client:

liccin.

Project Date:

2023

SEGMENT:

Marketplace

PARTNER:

Do Barro, T&M Tea Bar, NewBox Embalagens, Felipe Madeiros (fotografias).

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Following the development of Liccin.’s branding, a launch press kit was created to introduce the new marketplace to the industry, clients, and the press. The goal was to make an impact and spark interest in the new platform

/Project

 

We developed a press kit that moved beyond traditional formats, creating a sensory experience based on the ritual of tea. The solution connected Eastern and Western references, combining storytelling, design, and functionality in a sophisticated and memorable delivery.

 

/Challenges

 

Creating a tangible brand experience that went beyond the conventional, conveying concept and emotion in a single piece.

 

/Objective

 

To introduce Liccin. to the market in a memorable way, strengthen its narrative, and encourage interest from new partners and users.

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