Client:

AUTEC Sushi

Project Date:

2023

SEGMENT:

Technology

PARTNER:

Agência K2

Imagem01-Autec-1400x900px

Autec Sushi is a company of Japanese origin owned by Audio-Technica, one of the world’s largest audio companies. A pioneer in sushi machine  anufacturing and a benchmark in the food service sector, it has operated in Brazil for more than a decade, offering technology, innovation, and solutions for the food industry.

/Project

 

We adapted all brand communications for the Latin American market, including its visual identity, website, e-commerce platform, 10th-anniversary seal, and product and service launch campaigns. The project expanded the brand’s presence and strengthened its connection with Brazilian and Latin American audiences.

 

/Challenges

 

Adapting the communication to a new regional context without compromising the brand’s essence, credibility, and legacy in the sector.

 

/Objective

 

To establish Autec Sushi as a benchmark in the food service market, reinforcing its credibility, increasing its visibility, and strengthening its commercial operations in Latin America.

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