/Project
We developed the entire visual communication strategy for the Connection Retail Pós-NRF 2024 event, including the key visual, graphic materials, signage, and digital and physical activations.
/Challenges
To translate the global retail experiences and trends presented at NRF in New York into a clear, impactful, and consistent visual identity that could be applied across multiple touchpoints.
/Objective
The project aimed to strengthen the event experience and expand its relevance within Brazil’s retail landscape.