Following the development of Liccin.’s branding, a launch press kit was created to introduce the new marketplace to the industry, clients, and the press. The goal was to make an impact and spark interest in the new platform
/Project
We developed a press kit that moved beyond traditional formats, creating a sensory experience based on the ritual of tea. The solution connected Eastern and Western references, combining storytelling, design, and functionality in a sophisticated and memorable delivery.
/Challenges
Creating a tangible brand experience that went beyond the conventional, conveying concept and emotion in a single piece.
/Objective
To introduce Liccin. to the market in a memorable way, strengthen its narrative, and encourage interest from new partners and users.